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WELCOME TO

SFEM ROCK

Discover Sfem Rock

WELCOME TO

SFEM CLASSIC

Discover Sfem Classic

WELCOME TO

RUNNERS

Discover Runners

ABOUT SFEM

Sara Ferrari
CEO

Publishing & Licencing

Luca Lanza
PLANNING MANAGER

ART DIRECTOR

International Art Development
&Business

Angela Fiore
RUNNERS MANAGER

Runners International - SFEM Classics

History

Since 2007 we have been a dynamic "music factory" where concrete projects and talented artists can find space and help to grow. Nowadays our network operates in Italy and Europe, with a specific focus on the Central and Northern European music market: the factory manages a few bands (we believe in quality, not in quantity), which are currently touring around Europe and promoting their singles in order to build a strong fan base and to make people talk about them. All products are physically and digitally distributed.

SFEM also offers artists and bands a complete package of tools to help them improve their appeal and competitiveness in the professional music business. A fully customizable suite of services and solutions including web site design & creation, press office & PR services, EPK, web, radio and video promotion, and much more. Both internal and external artists and project can join this professional service, named RUNNERS and based in Berlin (Germany).
In 2009 SFEM started a brand new scientific project focused on Classical Music (SFEM Classic), together with Istituzione Casa della Musica di Parma (IT) and EMI Music Italy, in order to bring historical and almost forgotten materials to the attention of the modern public. SFEM also promotes and produces independent classical artists.

In 2011 SFEM started the MSS (Mobile Studio Solution) project: we offer a complete mobile recording studio that we can bring to you with everything you need to record a simple demo or a complete and professional album.

SFEM is present at most important european international meetings of music business (MIDEM, POPKOMM, etc...)

WE CREATE FOR A NEW GENERATION OF BANDS

OUR BANDS

A COLLECTION OF QUALITY
nokeys
DARKWAVE - POST PUNK

Italy - Sweden
www.nokeys.it

Hidea
ELECTRO - POP

Italy
http://www.hideabox.it

Reflue
ALTERNATIVE - ROCK

Italy

Panic Room
ALTERNATIVE - METAL

Italy

Marlat
DARK

Italy

Paul MaD Gang
Swing
Rockabilly

Italy
Website

Leave and Stone
POP-AMBIENCE

Italy
Website

OUR CLASSIC

A COLLECTION OF QUALITY
Enrica Ciccarelli
piano soloist

Italy
www.enricaciccarelli.com

Otello & Jago
HC - Historic Collection - CDM/EMI

G.Verdi

Il Diavolo all'Opera 1
HC - Historic Collection - CDM/EMI

Ch. Gounod - A. Boito - A. Rubinstein

Il Diavolo all'Opera 2
HC - Historic Collection - CDM/EMI

G. Meyerbeer - H. Berlioz - Ch. Gounod

Il Sacro e il Profano 1
HC - Historic Collection - CDM/EMI

G. Rossini - J. F.F. Halevy - G. Donizetti - G. Verdi

Ivanna Speranza
Soprano

Argentina - Italy
Website

SFEM RUNNERS

Runners

From the decennial experience of a European technical team, rises the proposal of something really different: a European independent label, an international management, an international publishing team, a network of promoters (radio / TV / web / press), a circuit of international venues. All in one service, optimized for your career. The time to complain about what doesn't work is finished.

THE SITUATION:

Normally an artist is carefully selected by a label through a process of artistic and marketing filters. Thereafter he needs to build up his "live" career. Considering the general situation of independent music market, where the prevailing scenario is a total lack of prospects for return in the short term by selling albums or related rights, the expectations of visibility and live performing will result in most cases disregarded. The standard case: a contract and zero gigs.

RUNNERS CHANGES THE RULES OF THE GAME:

Only promoters have the true pulse of the situation, and only they know whether a product will have a future or not. RUNNERS submits to promoters the products before everything. They evaluate the request in the affiliated clubs. If the feedback is positive, the artist will join the team, and will rely on the "guarantee" of a real and customized business proposal, based on concrete steps.

Everything has got a price. But if you know what you're paying for you'll be the one behind the wheels.
Runner is an international network of dedicated professionals, Labels and publishers, recording and mixing studios, bookers & promoters, press office & management.
WE HAVE THE PERFECT FOR YOUR PROJECT:
RUNNERS LIGHT:

Includes:

Release & publishing (Italy)
Physical & digital release (Italy)
Audio & video licensing
Inclusion in our label catalogue
Inclusion in our roster (link alla sezione artisti)
Digital release & distribution (iTunes, Amazon, Spotify, etc)
Promotion of the digital release
Nation-wide physical distribution (Italy)
Online-store distribution (Amazon, etc)
Video promotion on premium youtube channel
Creation of professional presskit
Online video & audio copyright monitoring
Basic promotion
Printing & packaging
RUNNERS BASIC:

Includes:

Runner Light assets

4 months nation-wide press promotion by: BLACK POIS PROMOTION (ITALY)

- press releases (writing, circulating and monitoring) for albums/singles/videos

- radio promotion (VIRGIN RADIO, BLURADIOVENETO, AREA51, RADIO
POPOLARE, RADIO CITTÀ DEL CAPO, L’APPARTAMENTO, INDIEPATICI, RADIO
RUMORE, RADIO ANTENNA UNO, RADIO ROCK (ROMA), RISERVA INDIE, RADIO
PARMA, RADIO RAI DUE, DEMO RADIO UNO)

- video promotion (DEEJAY TV, ROCKTV, MTV)

- webzine promotion


4 months web & social promotion

- creation, seeding and development of social media network profiles
(Fb, Twitter, Youtube, Tumblr, Blogs, etc)

- creation of social-oriented video trailers

- youtube restyling and maintenance

- creation of social-oriented interactive banners
RUNNERS PRO:

Includes

Runner Light assets

Runner Basic assets

Promotional tour organization (Promotional minitour in Italy + tour in
one european nation)

Release in one european country (France/Germany):

The release will be available on Amazon and other online shops and it
will receive adequate promotion

The release will be co-published by a european publisher

4 Months Promotion in Italy + 1 other European country + live tour promotion
RUNNERS EXTRA

Includes

Runner Light assets

Runner Basic assets

Promotional tour organization (Promotional minitour in Italy + tour in
two european nations)

Release in one european country (France/Germany):

The release will be available on Amazon and other online shops and it
will receive adequate promotion

The release will be co-published by a european publisher

4 Months Promotion in Italy + 1 other European country + live tour promotion

SFEM PHILOSOPHY

Philosophy

First comes the music...
Then comes a dream.

But a dream is not enough when we talk about music.

We decided long ago to build something from scratch.
Something strong and real, supported by knowledge and professionality.
Something created for us first of all.
Something useful for every musician.
Something less than a promise.
Something more than a service.

Something you could easily ignore if you really don't need it.
But that something that you'd really need if you knew that music is not only a dream.

There's a purple thread connecting hope and commitment, dream and reality... Challenge and victory.
"we walk on that thread, because one day we had a vision...
And that vision is still in our minds.
Loud and clear.

SFEM PARTNER

Partner

We believe in projects built by as many brains as possible. That's why our team scopes all around Europe, where real professionalism can be found. Our head office in Parma (IT) co-manages national operations, and international operations of our branch in Berlin (GER), managed by Angela Fiore.

Other freelance bases operate with us around Europe, in Falkjoping (SE) managed by Rico Bocci (The Lads Communications) and Paris, managed by Ema (Baffomusic). we've been working side by side for many years with the promoter Antonella Lavini in Modena (IT), as long as with The Lads Productions in Parma (IT), managed by Stefano and Gianluca Gatti. Recently our team joined a b2b partnership with Casa Della Musica in Parma (IT).

Our physical distributor in Italy is Audioglobe and worldwide Finetunes (GER)
We work with digital stores since 2005, supported before by Believe digital, and now by Pirames.
We finally put our recordings into carefull hands of Gio Reggiani (MSS - Mobile Studio Solutions). Several studios around Europe are our partners for mixes and mastering.

Many others are joining our "music factory", and this is our pride.

CONTACTUS

tel: +39 338 5249848
mail: luca@edizionisfem.com


Strada Corte Balestra 8

43126 Parma - Italy
contact person: Luca Lanza